The Little Parlour is a beauty salon in Weybridge, Surrey. Being a new salon in a town where there were already a few well established existing salons, I was tasked with a complete branding project that included logo and stationary (price lists, business cards, A-Board posters etc); designing and building a new web presence to work across multiple platforms; and designing and building an email marketing template to manage their monthly newsletters to their customer base.
We began by looking at how The Little Parlour brand should be represented. An intimate yet inviting salon where vintage glamour met shabby chic and clients could enjoy spending time being looked after. We agreed on a colour pallet of creams and golds (and later on in the process introduced a more prominent feature colour of duck egg blue) and we’d experiment with both crisp and cursive typography.
A number of logo concepts were devised, before being developed into the final logo (above).
With the branding established, it was time to start working on the website and the main focus was for it to be clean, crisp and user friendly. It was also very important for it to be fully responsive and include an online booking engine for clients to be able to book appointments on the move from their mobile devices. High quality photos of the salon was something that was needed to showcase the look and feel of the salon
The site was coded in HTML using the bootstrap framework, apart from the ‘news, events & special offers’ section which is powered by WordPress, after a custom design job to make it look and feel like the rest of the site.
A beautiful website which works across multiple devices, using high quality images, typography and iconography to match the overall feel the salon was aiming for. In addition, a matching responsive email template so that they can keep their customers up to date with the latest news, events and special offers.